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Think Tank Recap: Establishing Your Brand in the Luxury Marketplace

LeverageRE

Rob Corcoran discusses Influence Real Estate's creative approach to marketing their luxury real estate listings and achieving success.

In the Think Tank Conferences, Leverage Global Partners connects participants from across the nation and around the world for a meaningful presentation about successful and innovative strategies, shared by their fellow Partners.

Our June 12th event, Establishing your Brand in the Luxury Marketplace, featured guest presenter Rob Corcoran, Founder of Influence Real Estate in Salt Lake City and Park City, Utah.  Rob discussed Influence Real Estate's creative approach to marketing their luxury real estate listings and achieving success.

Think Tank Recap: Rob Corcoran Quote


HERE ARE SOME KEY TAKEAWAYS FROM ROB’S PRESENTATION:

 

1.  What is Influence’s unique approach to luxury real estate?

Influence caters to its luxury clientele and elite property offerings through a program that includes full-production videos, privately catered soirées to showcase our listings and our firm, and a targeted social media strategy unique to each property. We package our unique marketing strategy with the highest level of client service and knowledge of our market place.

2.  What marketing strategy have you incorporated into your business model?

Influence has developed its brand and has grown its market share through numerous initiatives, to include:  (1) Creating a succinct brand image with strict adherence to style guides. (2) Networking at fundraising events, local charities, boards, private soirées, etc. (3) Insisting on quality print materials. (4) Producing high-end full-production videos.

3.  At what point did you see the greatest impact of this strategy, and to what do you attribute that success?

We experienced the greatest impact when potential sellers in the marketplace recognized our brand and contacted us, in response to our unique branding and marketing strategies.

4.  In what other ways has Influence Real Estate set itself apart from its competition?

Influence is affiliated with many local charities, boards, clubs, and professional networks. We network with other luxury brands and often receive sponsorship for our exclusive soirées and events.

5.  How has networking impacted your success?

Networking is the core of success as a brokerage. I teach my agents that networking and personal relationships will compound their success throughout their career.

I invite other Leverage Partners to contact me for more information about Influence Real Estate and our approach to luxury real estate.

Click on the images below to view the 3 Influence Real Estate videos that Rob shared during his presentation.

Think Tank Recap: The Walker Estate Preview Video

The Walker Estate Preview

Think Tank Recap: The Influence Approach to Luxury Video

The Influence Approach to Luxury

Think Tank Recap: This is Influence Luxury Video

This is Influence Luxury


CONTACT ROB CORCORAN DIRECTLY:

Think Tank Recap: Rob Corcoran Profile PhotoThink Tank Recap: Rob Corcoran Contact Information

 

 

 

 

 

 

For more information on participating in the Leverage Think Tank Conferences, please contact Annalisa Povlock at
Screen Shot 2014-06-18 at 7.05.59 PM

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In the Think Tank Conferences, Leverage Global Partners connects participants from across the nation and around the world for a meaningful presentation about successful and innovative strategies, shared by their fellow Partners.




Our June 12th event, Establishing your Brand in the Luxury Marketplace, featured guest presenter Rob Corcoran, Founder of Influence Real Estate in Salt Lake City and Park City, Utah.  Rob discussed Influence Real Estate's creative approach to marketing their luxury real estate listings and achieving success.




Think Tank Recap: Rob Corcoran Quote




HERE ARE SOME KEY TAKEAWAYS FROM ROB’S PRESENTATION:


 


1.  What is Influence’s unique approach to luxury real estate?


Influence caters to its luxury clientele and elite property offerings through a program that includes full-production videos, privately catered soirées to showcase our listings and our firm, and a targeted social media strategy unique to each property. We package our unique marketing strategy with the highest level of client service and knowledge of our market place.


2.  What marketing strategy have you incorporated into your business model?


Influence has developed its brand and has grown its market share through numerous initiatives, to include:  (1) Creating a succinct brand image with strict adherence to style guides. (2) Networking at fundraising events, local charities, boards, private soirées, etc. (3) Insisting on quality print materials. (4) Producing high-end full-production videos.


3.  At what point did you see the greatest impact of this strategy, and to what do you attribute that success?


We experienced the greatest impact when potential sellers in the marketplace recognized our brand and contacted us, in response to our unique branding and marketing strategies.


4.  In what other ways has Influence Real Estate set itself apart from its competition?


Influence is affiliated with many local charities, boards, clubs, and professional networks. We network with other luxury brands and often receive sponsorship for our exclusive soirées and events.


5.  How has networking impacted your success?


Networking is the core of success as a brokerage. I teach my agents that networking and personal relationships will compound their success throughout their career.


I invite other Leverage Partners to contact me for more information about Influence Real Estate and our approach to luxury real estate.


Click on the images below to view the 3 Influence Real Estate videos that Rob shared during his presentation.





Think Tank Recap: The Walker Estate Preview Video
The Walker Estate Preview





Think Tank Recap: The Influence Approach to Luxury Video
The Influence Approach to Luxury





Think Tank Recap: This is Influence Luxury Video
This is Influence Luxury








CONTACT ROB CORCORAN DIRECTLY:


Think Tank Recap: Rob Corcoran Profile PhotoThink Tank Recap: Rob Corcoran Contact Information


 


 


 


 


 


 


For more information on participating in the Leverage Think Tank Conferences, please contact Annalisa Povlock at
Screen Shot 2014-06-18 at 7.05.59 PM




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