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Webinar Recap // SOCIAL MEDIA HACKS: Time Hacks to Make Your Social Media More Efficient

Leverage Global Partners and social media expert Katie Lance recently teamed up for the December 2015 event of our monthly webinar series. In this installment, SOCIAL MEDIA HACKS: Time Hacks to Make Your Social Media More Efficient, Katie discussed how real estate professionals can utilize social media hacks to enhance their overall marketing and branding strategy.

Facebook Lists:
– Get intentional
– Create 2 lists: Clients and potential clients
– Check the list 5 mins a day
– Use lists to see what THEY post and to post to ONLY those lists
– Customize who you share with whom

Facebook Favorites:
Get organized with how you see Facebook on your desktop and on your phone – organize your Lists, Groups and Pages

Increasing Likes to Your Facebook Page:
– Go to your FB page
– Boost 1-3 posts for $5-10 to people who like your page and their friends
– Go back a day or two later
– Click on everyone who liked the POST
– Now, you can invite them to like your PAGE
– You can go back and do this with old posts too!

Batch Your Content:
– Pick a day of the week and schedule content for your FB business page for the next 5-7 days
– Or, each morning, take 15 minutes to schedule social media posts to Twitter, LinkedIn or your FB business page
– Use HootSuite or SproutSocial for Twitter or LinkedIn. Use Facebook for Facebook

Twitter Lists:
Twitter.com/Lists
– Create lists of your clients and potential clients
– List of local content. Types of people to add to the list: local news stations, Chamber of Commerce, your city Twitter feed, local bloggers, school district Twitter feed

Instagram Hacks:
– You can post from Instagram to Facebook OR you can post to Instagram and then wait to post to FB. Benefit – when you wait you can change the caption
– Use Iconosquare.com for insight on the best time of day to post
– Put your phone in Airplane mode to take pictures and filter – they will save to your phone not Instagram
– Create Instagram ads using Facebook’s Ad Manager

Surf LinkedIn Anonymously:
– Go to “Privacy & Settings” for your profile when you hover over your LinkedIn profile image in the upper right of the page
– Under the profile tab for “Privacy Controls” you can click on the option for “Select what others see when you’ve viewed their profile”

Repurpose Content:
How can you slice and dice content?
Example:
– Create a 12-month calendar with one blog post per month
– Extend the life of that post by using the SAME content to create a SlideShare (slideshare.net), a YouTube video, graphics for FB, Instagram or Pinterest, a Periscope
– Also – repost your best content multiple times. Now, 3 months from now, 6 months from now, etc. (especially if it’s timeless)

Create great graphics fast!
Create one graphic and then resize quickly with:
–  ShareAsImage.com
– Create FB ads and Cover Photos easily with Canva.com
– Resize your photos for the web as needed with PicMonkey.com

Get your video and Periscope strategy SET:
Half of the battle in doing video or Periscope is being READY
My five must-haves:
– iPhone
– Tri-pod: Joby
– Light source: LuMee Case
– Mic: Bose earphones or Road mic
– Your go-to place to do video
More resources: KatieLance.com/Periscope

For all of the great takeaways, view the full webinar video below!

WATCH THE WEBINAR VIDEO // SOCIAL MEDIA HACKS

  • Topics:
  • Arts & Culture
  • Entertaining at Home
  • Killer Views

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            [title] => Webinar Recap // SOCIAL MEDIA HACKS: Time Hacks to Make Your Social Media More Efficient
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            [lead_in] => Leverage Global Partners and social media expert Katie Lance recently teamed up for the December 2015 event of our monthly webinar series. In this installment, SOCIAL MEDIA HACKS: Time Hacks to Make Your Social Media More Efficient, Katie discussed how real estate professionals can utilize social media hacks to enhance their overall marketing and branding strategy.
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Facebook Lists:
– Get intentional
– Create 2 lists: Clients and potential clients
– Check the list 5 mins a day
– Use lists to see what THEY post and to post to ONLY those lists
– Customize who you share with whom

Facebook Favorites:
Get organized with how you see Facebook on your desktop and on your phone – organize your Lists, Groups and Pages

Increasing Likes to Your Facebook Page:
– Go to your FB page
– Boost 1-3 posts for $5-10 to people who like your page and their friends
– Go back a day or two later
– Click on everyone who liked the POST
– Now, you can invite them to like your PAGE
– You can go back and do this with old posts too!

Batch Your Content:
– Pick a day of the week and schedule content for your FB business page for the next 5-7 days
– Or, each morning, take 15 minutes to schedule social media posts to Twitter, LinkedIn or your FB business page
– Use HootSuite or SproutSocial for Twitter or LinkedIn. Use Facebook for Facebook

Twitter Lists:
Twitter.com/Lists
– Create lists of your clients and potential clients
– List of local content. Types of people to add to the list: local news stations, Chamber of Commerce, your city Twitter feed, local bloggers, school district Twitter feed

Instagram Hacks:
– You can post from Instagram to Facebook OR you can post to Instagram and then wait to post to FB. Benefit – when you wait you can change the caption
– Use Iconosquare.com for insight on the best time of day to post
– Put your phone in Airplane mode to take pictures and filter – they will save to your phone not Instagram
– Create Instagram ads using Facebook’s Ad Manager

Surf LinkedIn Anonymously:
– Go to “Privacy & Settings” for your profile when you hover over your LinkedIn profile image in the upper right of the page
– Under the profile tab for “Privacy Controls” you can click on the option for “Select what others see when you’ve viewed their profile”

Repurpose Content:
How can you slice and dice content?
Example:
– Create a 12-month calendar with one blog post per month
– Extend the life of that post by using the SAME content to create a SlideShare (slideshare.net), a YouTube video, graphics for FB, Instagram or Pinterest, a Periscope
– Also – repost your best content multiple times. Now, 3 months from now, 6 months from now, etc. (especially if it’s timeless)

Create great graphics fast!
Create one graphic and then resize quickly with:
–  ShareAsImage.com
– Create FB ads and Cover Photos easily with Canva.com
– Resize your photos for the web as needed with PicMonkey.com

Get your video and Periscope strategy SET:
Half of the battle in doing video or Periscope is being READY
My five must-haves:
– iPhone
– Tri-pod: Joby
– Light source: LuMee Case
– Mic: Bose earphones or Road mic
– Your go-to place to do video
More resources: KatieLance.com/Periscope

For all of the great takeaways, view the full webinar video below!

WATCH THE WEBINAR VIDEO // SOCIAL MEDIA HACKS

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