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Webinar Recap // Real Estate LIVE: How to Use Live Streaming Apps to Boost Your Business

Leverage Global Partners and social media expert Katie Lance recently teamed up for the October 1st, 2015 event of our monthly webinar series. In this installment, Real Estate LIVE: How to Use Live Streaming Apps (Periscope, etc.) to Boost Your Business, Katie discussed how real estate professionals can utilize live streaming apps to enhance their overall marketing and branding strategy.

Periscope is LIVE streaming
–  Broadcast live from anywhere in the world
–  Anyone in the world can tune in and see and hear you
–  They can comment and you can see the comments and then respond
–  It’s very much a two-way conversation
–  The live stream can be saved to your device and then uploaded to YouTube if you choose

Getting Started
–  Download the app (iPhone or Android)
–  Create your account (with or without Twitter)
–  Complete your bio (what do you broadcast about?)
–  Follow friends (follow friends on Twitter – don’t just follow for follow)
–  Watch broadcasts – if you like what you hear, comment and tap the screen for hearts

7 Tips to Getting Started as a Broadcaster
1.  Be prepared – write down 3-5 bullet points
2.  Put your phone in airplane mode
3.  Adjust your settings to save your broadcast to your phone
4.  Download Dropbox to autosave all broadcasts to Dropbox so you can delete them from your phone
5.  Put your phone in ‘video’ mode to check your hair, lighting, etc.
6.  Think about your headline: catchy, short and w/ a hashtag or two
7.  Enable (or disable) location
8.  When the broadcast starts it’s facing away from you. Toggle the camera once it starts to face you

8 Things You Must Do Once You Go Live
1.  Start right Away
2.  Introduce yourself – who are you, what you are going to talk about
3.  Welcome people to the room
4.  Invite people to follow you and share the broadcast
5.  Block the trolls by tapping on their name
6.  Ask for people to share the broadcast at the beginning, middle and end
7.  Thank people at the end
8.  Give a call to action – where can people find out more about you
– blog, YouTube, email list, FB page, website, etc.

Marketing Your Scopes
Pre-Marketing
–  Email – include in your email newsletter
–  Facebook, Twitter, LinkedIn, Instagram – promote the show the day or and/or 10 minutes before
–  Reaching out to people one-to-one – create broadcasts that promote other broadcasters

Post-Marketing
–  Watch the replay –on Periscope or on Katch.me
–  Follow people who comment that resonate with you
–  Reach out to some of those people on Twitter – thank them for tuning in. Follow on Twitter, add to a Periscope connections list
–  Share the replay
–  Share the replay the next day twice – in the AM and about an hour before the link expires
–  Advanced tip: use a tool like Hootsuite to save your hashtags in a search

Be Intentional About Connecting with People Beyond Periscope
–  Go to twitter.com/lists to create a list Periscope connections
–  View that list a few times a week
–  Engage, re-tweet
–  Be authentic

Integrating Periscope into Your Marketing Plans
Not reinventing the wheel – but repurposing
What other marketing are you doing now?
– Email
– Facebook pages
– Twitter
– Facebook ads
– Instagram
– Video/YouTube
– Print

Leveraging Existing Content
What content are you already creating daily or weekly? What can serve as inspiration for your broadcasts?
– Facebook posts
– Blog posts?
– YouTube videos
– Instagram photos?
– Links to articles on Twitter?

Creating a Content Plan
–  Brainstorm a list of topics
–  Decide on how often you’d like to broadcast and what time of day
–  Consistency wins
–  Repurpose existing content (i.e. blog content)
–  Use Google Calendar or a Google Spreadsheet

Broadcast Ideas
What is your expertise?
— What are the questions you get asked all the time
— Think in terms of tips (i.e. 3 tips for…)

What are you passionate about?
— Why do you love what you do?

What are the type of clients or customers you’d like to connect with?

Sneak-peek behind the scenes

Who can you recognize?
— Other scopers? People in your community?

Building Your Following
–  Consistency
–  Being a part of the community
–  Actively engaging and commenting in other broadcasts
–  Share wisely
–  Integrate your account with Twitter

How are real estate pros using Periscope and other live streaming?
–  Sneak peek of an open house
–  Showcasing their community – walking tours of hot spots and neighborhoods
–  Home buying and selling tips
–  Highlighting and celebrating their clients
–  Staging and home de-cluttering tips
–  Q/A about real estate

For all of the great takeaways, view the full webinar video below!

WATCH THE WEBINAR VIDEO // REAL ESTATE LIVE

 

DON’T MISS THIS SPECIAL OFFER FROM KATIE LANCE:
60-MINUTE ADVANCED PERISCOPE VIDEO COURSE!
Go to katielance.com/periscopeclass for more details.

Check out more from Katie Lance!

BLOG: My Top #PeriscopeSummit NYC Takeaways

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            [title] => Webinar Recap // Real Estate LIVE: How to Use Live Streaming Apps to Boost Your Business
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            [lead_in] => Leverage Global Partners and social media expert Katie Lance recently teamed up for the October 1st, 2015 event of our monthly webinar series. In this installment, Real Estate LIVE: How to Use Live Streaming Apps (Periscope, etc.) to Boost Your Business, Katie discussed how real estate professionals can utilize live streaming apps to enhance their overall marketing and branding strategy.
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Periscope is LIVE streaming
–  Broadcast live from anywhere in the world
–  Anyone in the world can tune in and see and hear you
–  They can comment and you can see the comments and then respond
–  It’s very much a two-way conversation
–  The live stream can be saved to your device and then uploaded to YouTube if you choose

Getting Started
–  Download the app (iPhone or Android)
–  Create your account (with or without Twitter)
–  Complete your bio (what do you broadcast about?)
–  Follow friends (follow friends on Twitter – don’t just follow for follow)
–  Watch broadcasts – if you like what you hear, comment and tap the screen for hearts

7 Tips to Getting Started as a Broadcaster
1.  Be prepared – write down 3-5 bullet points
2.  Put your phone in airplane mode
3.  Adjust your settings to save your broadcast to your phone
4.  Download Dropbox to autosave all broadcasts to Dropbox so you can delete them from your phone
5.  Put your phone in ‘video’ mode to check your hair, lighting, etc.
6.  Think about your headline: catchy, short and w/ a hashtag or two
7.  Enable (or disable) location
8.  When the broadcast starts it’s facing away from you. Toggle the camera once it starts to face you

8 Things You Must Do Once You Go Live
1.  Start right Away
2.  Introduce yourself – who are you, what you are going to talk about
3.  Welcome people to the room
4.  Invite people to follow you and share the broadcast
5.  Block the trolls by tapping on their name
6.  Ask for people to share the broadcast at the beginning, middle and end
7.  Thank people at the end
8.  Give a call to action – where can people find out more about you
– blog, YouTube, email list, FB page, website, etc.

Marketing Your Scopes
Pre-Marketing
–  Email – include in your email newsletter
–  Facebook, Twitter, LinkedIn, Instagram – promote the show the day or and/or 10 minutes before
–  Reaching out to people one-to-one – create broadcasts that promote other broadcasters

Post-Marketing
–  Watch the replay –on Periscope or on Katch.me
–  Follow people who comment that resonate with you
–  Reach out to some of those people on Twitter – thank them for tuning in. Follow on Twitter, add to a Periscope connections list
–  Share the replay
–  Share the replay the next day twice – in the AM and about an hour before the link expires
–  Advanced tip: use a tool like Hootsuite to save your hashtags in a search

Be Intentional About Connecting with People Beyond Periscope
–  Go to twitter.com/lists to create a list Periscope connections
–  View that list a few times a week
–  Engage, re-tweet
–  Be authentic

Integrating Periscope into Your Marketing Plans
Not reinventing the wheel – but repurposing
What other marketing are you doing now?
– Email
– Facebook pages
– Twitter
– Facebook ads
– Instagram
– Video/YouTube
– Print

Leveraging Existing Content
What content are you already creating daily or weekly? What can serve as inspiration for your broadcasts?
– Facebook posts
– Blog posts?
– YouTube videos
– Instagram photos?
– Links to articles on Twitter?

Creating a Content Plan
–  Brainstorm a list of topics
–  Decide on how often you’d like to broadcast and what time of day
–  Consistency wins
–  Repurpose existing content (i.e. blog content)
–  Use Google Calendar or a Google Spreadsheet

Broadcast Ideas
What is your expertise?
— What are the questions you get asked all the time
— Think in terms of tips (i.e. 3 tips for…)

What are you passionate about?
— Why do you love what you do?

What are the type of clients or customers you’d like to connect with?

Sneak-peek behind the scenes

Who can you recognize?
— Other scopers? People in your community?

Building Your Following
–  Consistency
–  Being a part of the community
–  Actively engaging and commenting in other broadcasts
–  Share wisely
–  Integrate your account with Twitter

How are real estate pros using Periscope and other live streaming?
–  Sneak peek of an open house
–  Showcasing their community – walking tours of hot spots and neighborhoods
–  Home buying and selling tips
–  Highlighting and celebrating their clients
–  Staging and home de-cluttering tips
–  Q/A about real estate

For all of the great takeaways, view the full webinar video below!

WATCH THE WEBINAR VIDEO // REAL ESTATE LIVE

 

DON’T MISS THIS SPECIAL OFFER FROM KATIE LANCE:
60-MINUTE ADVANCED PERISCOPE VIDEO COURSE!
Go to katielance.com/periscopeclass for more details.

Check out more from Katie Lance!

BLOG: My Top #PeriscopeSummit NYC Takeaways

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